Brighton Shop Heroes - Preloved in Fiveways

Moving away from Kemptown village for my next Brighton Shop Hero I want to introduce you to a dress agency in the very lovely Fiveways area.

Think shoes by Louboutin, Sophia Webster and Vivienne Westwood to clothes by Cos, Toast, Boden, Diane Von Furstenberg and a divine dress by Stella McCartney.

Brighton Shop Heroes, Preloved in Fiveways

Stella McCartney silk dress size 12 / 14

Vanessa only opened her shop three years ago and yet despite being relatively new to the fashion trade her good eye and friendly manner have made Preloved of Brighton a huge success.

The shop works by selling select pieces that are displayed for a period of three weeks and if the item is sold half the profits go to the previous owner. There are exceptions so click on Preloved for full details on their policy.

Diane von Furstenberg Cerise Navy Dress Coat 100% cotton size 6 / 8

Christian Louboutin size 40

What Vanessa has created is a space that appeals to women from mid teens through to ladies in their later years. Vanessa found that for many women over 35 years shopping had become more difficult. No longer looking for high fashion, finding the right places to shop can be hard. By providing a range of styles in a friendly atmosphere, Preloved is fulfilling a need without the snootiness that sometimes goes with posh boutiques. It also democratizes designer fashion by making it affordable to a broader range of people.

Artigiano cashmere jumper and Jigsaw smock linen shirt

I first came across Preloved on Instagram and it turns out Vanessa has found this a great way of updating her customers with what is new in store. Many items are reserved after having been spotted on there. The short turnaround of stock and the one-off aspect of each item means that when someone spots an item they are keen on, they want to pick it up as soon as they can.

Currently, in their summer season Vanessa said they're not looking for more summer stock, unless she's tempted by something she really can't turn away. They'll start to take on autumn and winter pieces from the beginning of September 2016.

Miss Hoe floral top size 10

Preloved will be closed during August, from 31st July - 3rd September 2016, so do take a trip up to Fiveways before the end of July if you're looking for something special to fall in love with.